Never-changing Hugo Boss classic

These days, we are focused on fashion that is represented by Hugo Boss...

This brand with an atypical history and a long tradition does not deviate from their design philosophy. As always, they presented their spring / summer 2016 campaign, which includes all garments that are needed by modern man. Model Clement Chabernaud is in the lead role in this campaign, which tells us that Hugo Boss brand does not buckle under the pressures of engagement models that were popular at one point.

Clement is said to be the ideal man for the presentation of their always elegant pieces that can easily be combined with garments from previous seasons - each design of Hugo Boss brand contains a timeless elegance that never goes out of fashion.

On the campaign creative duo Inez and Vinoodh had worked and as inspiration they had a unique dance that architecture and nature play, its forms, shapes, shadows and colors. Clement lent its unique features to the brand and in the perfect way presented their business-oriented silhouettes, which were redesigned with an urban twist.

Hugo Boss spring / summer 2016 campaign is probably perfect for all sophisticated, modern men, who want at any moment to present the best version of themselves and never deviate from their style.

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