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Aston Martin plans to launch a series of limited edition whiskeys
Aston Martin has announced a new partnership, which it has entered into with the Bowmore Islay Single Malt Scotch Whiskey brand...
The partnership of these two iconic British brands will create a series of exclusive products and experiences. Bowmore is the oldest whiskey distillery in Islay of Scotland, it was founded in 1779 and it will work with the Aston Martin design team to create exclusive bottles. This means that the famous winged logo of the British car brand will be presented to on an alcoholic beverage bottle for the first time. In fact, earlier this year, Aston Martin protected its name and logo for use on all alcoholic beverages except beer.
Andy Palmer, President and CEO of Aston Martin Brand, said: “This limited edition bottle series will present truly specific collectibles, designed for quality whiskey connoisseurs and fans of our brand. As companies, we and Bowmore have a lot in common. We both focus on our customers' satisfaction and do our best to delight them with exclusively designed, beautifully created products, often creating special limited editions that celebrate our heritage. Bowmore is a great British brand, and like Aston Martin, it has employees who are passionate about their business. ”
Commenting on the announcement, Albert Baladi, President and CEO of Beam Suntory, owner of the Bowmore Distillery, said: “It is very exciting that a brand such as Bowmore will establish a global partnership with a brand that is so valued and has such a legacy while being one of the leading names in their industry decades back. Aston Martin is the epitome of Bowmore's commitment to time, because for making their cars and our whiskey, time is crucial. These shared values will accentuate our series and we can't wait to try the first fruits. "
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