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In the spirit of Italian tradition, indulgence, and unmistakable aesthetic refinement, Gucci Osteria da Massimo Bottura unveils a limited-edition collection of panettone creations for the 2025 holiday season.
These confections merge culinary virtuosity with artisanal craftsmanship, transforming the classic Italian holiday dessert into an object of desire, taste, and symbolic luxury.
At the heart of the collection is the traditional panettone, the signature creation that each year reaffirms Gucci Osteria’s status as a true ambassador of Italian patisserie heritage. Its airy, naturally leavened dough enriched with plump raisins, candied orange peel, and aromatic Madagascan vanilla evokes the warmth of family gatherings and the authentic character of Italy’s festive table. Housed in a decorative metal tin adorned with the iconic Gucci Herbarium motif, this panettone becomes a gift carrying both aesthetic and emotional value.
The 2025 collection also presents two new interpretations that expand the boundaries of tradition and introduce a contemporary sensory dimension. The Strawberry & Chocolate Panettone balances the gentle tartness of strawberry with the deep richness of dark chocolate, creating a modern contrast that feels both familiar and intriguingly new. Like every panettone produced in the Gucci Osteria workshop, it is naturally fermented, handcrafted, and made from carefully selected ingredients.
For the first time, the lineup also includes a vegan panettone, a dessert made without eggs or dairy, designed for the growing number of guests who choose plant-based alternatives — without compromising texture or flavor. In this version, bright citrus notes and the sweetness of golden sultanas create an aromatic composition that proudly stands alongside the classic varieties.
Each panettone in the collection reflects the philosophy of the Gucci Osteria universe: a fusion of Massimo Bottura’s culinary imagination and the traditional craftsmanship of the finest Italian pastry makers. Natural fermentation, ethically sourced premium ingredients, and a meticulous attention to detail confirm that this is more than a dessert — it is a contemporary reinterpretation of a deeply rooted tradition.
The collection is available in 500 g and 1 kg formats, at the Gucci Osteria location in Florence and via gucciosteria.com. Perfect for gifting or elevating the holiday table, these panettoni bring a touch of Italian joy and subtle luxury that extends far beyond the season.
