Sensual Lea Seydoux in the new Louis Vuitton campaign

Emphasizing the intimate relationship between a woman and her bag…

Louis Vuitton brand has unveiled its latest campaign called Capucines. With the artistic direction of none other than Nicolas Ghesquiere, with Stephen Meisel behind the lens, in the photos in the lead role we see the French actress and brand ambassador, Lea Seydoux.

“Capucines represent the essence of French art. I am honored to have been chosen as an ambassador, because it is a bag that I really love and carry all the time,”said Seydoux. The campaign emphasizes the intimate connection between a woman and her purse, as well as the timeless aesthetics of the Capucines silhouette.

Inspired by Rue Neuve-des-Capucines, the location where the fashion house opened its first boutique in 1854, the iconic design was created from a unique leather material. As the brand states, the bags also "contain numerous elements which, when combined, contain incredible, traditional brand skills".

You can see the campaign in our gallery!

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