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Fashion house Miu Miu has unveiled its Fall/Winter 2026 campaign, starring two women currently commanding attention on the global fashion scene – Hailey Bieber and Xiao Wen Ju.
The images were captured by renowned photographer Zoe Ghertner, who explores contemporary femininity, strength and individuality through a dreamlike visual aesthetic.
The campaign unfolds in an almost surreal atmosphere, where nighttime landscapes illuminated by industrial lights, abstract textures and cool blue tones merge with fashion. The result is a cinematic setting in which everyday reality is transformed into a space for imagination.
Contrasts That Define Contemporary Femininity
The new collection is built around the idea that femininity can be expressed through contrasts – between softness and confidence, fragility and control. This balance is reflected throughout the collection.
Miu Miu combines lightweight, washed fabrics with luxurious textures such as cashmere, leather, linen and tweed, while embroidered tulle and lingerie-inspired details further emphasize an aesthetic that is both romantic and daring.
Retro Glamour With a Modern Twist
Outerwear takes a particularly prominent role, reinterpreting the glamour of past decades through a contemporary lens. Oversized shearling jackets, elegant long coats and denim caps introduce a distinctive street-style attitude characteristic of the Miu Miu aesthetic.
The collection is completed by some of the house’s recognizable accessories. Highlights include the Vivant, Rendez-Vous and Arcadie bags, while longtime fans of the brand will be particularly pleased by the return of the iconic Bubble shoes from the early 2000s, one of the most recognizable designs in Miu Miu’s history.
Fashion as an Expression of Individuality
Through movement, styling and carefully conceived set design, the Fall/Winter 2026 campaign presents dressing as a deliberate act and celebrates women who express their strength through authenticity rather than overt statements.
With their distinctly different sensibilities, Hailey Bieber and Xiao Wen Ju perfectly embody this vision – a modern, confident and timeless femininity that lies at the heart of the new Miu Miu collection.
