Jennifer Lopez is returning to the fashion scene, posing in the new Coach Fall 2023 campaign...
The cityscape is presented as the perfect backdrop for the new photos, along with the blue sky and surrounding rooftops. In the photos, Jennifer Lopez embodies the essence of the modern woman, being versatile, dynamic, and unbeatably herself.
As you probably already know, this is not her first collaboration with this brand, as she has previously been their ambassador and the face of the Mother's Day campaign. Her collaboration with the REVOLVE brand on a footwear collection also echoes her versatility. However, this Coach campaign represents an interesting iteration of the evolution of her relationship with fashion, showcasing the blend of style, personality, and the timeless appeal of fashion accessories.
The visuals for the new campaign were created by photographer Hanna Moon, and the Shine collection takes center stage, offering a new perspective on the iconic handbag model. The Tabby bag, presented in a silver, reflective form, attracts plenty of attention, just like its pink variant, which exudes a softer but equally attractive aesthetic.
What sets this Coach campaign apart from others is not just the accessories but also how they are styled. Stylists Rob Zangardi and Mariel Haenn have put their creative signature on Lopez's look and the presentation of the accessories in the right way.
In one photo, we can see J Lo posing in a denim skirt and a black long-sleeved top, while in another, she wears a white fur jacket that is simultaneously provocative and refined. Of course, the chocolate brown Teddy coat has probably already achieved must-have fashion status, and in this iteration, it is presented in combination with jeans.
Hairstylist Lorenzo Martin styled Jennifer's hair, while makeup artist Ash K Holm worked on her radiant, glowing complexion.