Vivienne Rohner has been chosen as the new face of the Chanel pre-collection for the spring/summer 2023 season, by Virginie Viard...
As a true vision of grace and charm, Vivienne is the personification of Chanel beauty and refinement. Her nonchalant elegance and presence were further accentuated by tweed suits, one-shoulder dresses and layered necklaces.
Welcome to the world of Vivienne Rohner, as seen through the lens of famed photographer Theo Wenner. The new Chanel campaign for 2023 represents a fantastic journey, showing a story inspired by the daily life of a model in cinematic form.
In the campaign, Vivienne walks around New York, through bookstores and nightclubs, like a character from an old feature film. Each of her appearances is characterized by a casual chic attitude, which is the perfect contrast to the bustling streets, while her free spirit and confidence capture the true essence of New York. Also, her aesthetic is quite unique, representing a combination of vintage glamor and modern luxury.