Mariah Carey launches her new line of business

Mariah Carey has entered the world of branded alcoholic beverages, launching a new line of cream liqueurs…

The singer, with several Grammy awards, announced that her new Black Irish company is open, and that it offers three flavours that can be purchased. According to the local media, the alcoholic beverage was officially launched last Monday, and it contains 17 percent alcohol.

Black Irish is currently available in three flavours - original, white chocolate and salted caramel. The company describes the product as "made and produced in Ireland, within a certified, sustainable facility with 50% renewable energy", adding that their drink "celebrates exceptional quality with a blend of ripe Irish whiskey and superior dairy products from Irish farms".


A post shared by Mariah Carey (@mariahcarey)

The famous singer shared this news on social networks, with a photo of her wearing a glittering gold dress on the beach, behind a bottle of Black Irish. As she says, the name of her brand is "a playful homage to her Black and Irish heritage". Each taste comes in a package of 750 or 50 ml, while the bottle caps are stylized with her initials and butterfly visuals.


A post shared by Mariah Carey (@mariahcarey)

"I have been working on this project for almost two years and I am very glad that I can finally share it with you. I wanted to create something that would be the embodiment of the holiday season and give us a reason to celebrate every day,” says Mariah.

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