Super Mario is back on stage - and there is no doubt that this time he will manage to save the princess on his first try!

Fueled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision  and  performance  propelled  them  t...

When TAG Heuer launched its third-generation luxury Connected watch in March of this year, the world took notice. And now, just in time for the holidays, the brand is releasing a n...

As the luxury watchmaker celebrates its 160th anniversary, the iconic TAG Heuer Carrera is relaunched with a range of sporty chronographs, that bring the collection back to its roo...

The luxury watchmaker releases new special edition Formula 1 timepiece to honor “The Greatest Spectacle in Racing” and celebrate 160 years of revolutionary timekeeping achievements...

The Swiss luxury watchmaking brand enhances its growing collection of acclaimed Connected watches with three new references that introduce new colours and styles without compromisi...

TAG Heuer pioneered the luxury connected watch segment in 2015 and has since introduced a variety of models, most recently the Connected Modular Golf Edition in 2019. With the thir...

The Autavia in bronze tells a unique story with an ever-changing patina that captures the wearer’s adventures while keeping time with a COSC-certified automatic movement.

The special edition Formula 1 chronograph is inspired by the same rich blue and striking red and yellow colours found on the newly revealed 2020 Aston Martin Red Bull Racing RB16 c...

To honour this special anniversary, the Swiss luxury watchmaker is introducing the TAG Heuer Carrera 160 Years Silver Limited Edition – with a design from the 1960s powered by a 21...

The TAG Heuer Autavia collection takes inspiration from the original Autavia models of the mid-1900s to appeal to a new generation of explorers who seek adventure-ready design and...

Created for Ayrton Senna fans, Formula One enthusiasts and watch aficionados, these limited edition models illustrate TAG Heuer’s continued admiration of the illustrious driver and...