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DESIGUAL “La vida es Chula” home collection
Desigual, a Spanish company working in the textile and fashion industry with headquarters in Barcelona, is characterized by clear, optimistic and colorful designs.
The company began operations under the slogan "Desigual, it's not the same" in 1984, when Thomas Meyer, founder and president of Desigual, visualized a future in which people can be dressed differently, in fun and fresh clothes.
"La vida es Chula" is another Desigual's slogan from the start. It is the cry of the brand - enthusiastic, supportive, positive and optimistic slogan with a clearly stated vision. The slogan reflects the mindset of the brand Desigual, which is inevitably inspired by the influence of the Mediterranean sun, light, passion and lust for life. The philosophy of life that reflects the way of dressing consists of fun, freshness, originality still is happy, playful and creative. Be confident, do not be afraid to be yourself.
Desigual designs collections for women, men and children, as well as a collection of shoes, decor and home pieces. It evokes positive emotions through the original, colorful, high quality clothing for everyone, and all this with a special assignment: to spread joy, love of life and slightly unconventional spirit. Desigual clothing is an invitation to life and inspires the person who wears it.
This brand from Barcelona produced a specific Home collection full of its legendary designs, colors, textures and colorful patterns. This unique collection includes various designs of bed linen, kitchen equipment, towels, paper towels, bathrobes, pillows and blankets.
Under the slogan 'Desigualize' your house, 'desigualize' your life, blankets, pillows, dressing gowns, towels, table cloths, oven gloves and more, are part of Desigual Living Universe, the brand that changed life for those more daring customers.
Desigual designs and collections are currently present in over 100 countries worldwide. Currently, they have sales offices in cities such as Madrid, Barcelona, Paris, London, New York, Amsterdam, Berlin, Lisbon, Bahrain, Dubai, Saudi Arabia, Singapore, Athens, Kuwait, Moscow and Cairo, as well as many other places. The brand is widely available in stores in Japan, the UK, Hong Kong, Korea, Australia, Germany, France, Italy and throughout Scandinavia. The latest store opened last year in cities such as Vienna, Antwerp, Paris, Los Angeles and Rome.
Brand Desigual respects the six values: the recognition, positivity, tolerance, respect, commitment, fun and at the end, but no less important - constant improvement. Through loyalty to these values the ability to rise from year to year is increasing, and with the clear mission: to every wardrobe in the world that has at least one Desigual item.
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