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Bvlgari turns up the heat with its new Serpenti Icon campaign for 2026—a glamorous tribute to one of the most recognizable and alluring symbols in the world of high jewelry.
Fronted by the brand’s global ambassadors Anne Hathaway and Priyanka Chopra Jonas, the campaign exudes sophisticated danger and confident femininity.
The imagery is captured by renowned photographer Chris Colls, with styling by Erin Walsh. As expected, the spotlight falls on the elegant lines and hypnotic brilliance of the Serpenti collection—an enduring emblem of transformation, strength, and eternal allure.
Priyanka Chopra Jonas appears in a rich brown gown with a sculptural cut-out, elevated by layered gold bracelets, rings, and a striking Serpenti necklace that cascades down the neckline like a jeweled whisper. Her presence radiates composed power and a form of luxury that needs no validation.
Anne Hathaway, by contrast, opts for a minimalist, futuristic approach—a fitted top in a deep green hue paired with bold gold jewelry and the iconic Serpenti watch, gleaming with confidence on her wrist. Her slicked-back hair with a precise center part further underscores the clean, self-assured aesthetic that defines the visual narrative.
The campaign is accompanied by a behind-the-scenes video offering an intimate glimpse of both stars in moments of complete control and elegance—glamorous, relaxed, and unmistakably powerful. This fusion of refinement and self-aware strength lies at the very heart of the Serpenti identity.
Bvlgari’s new Serpenti campaign for 2026 once again confirms the collection’s status as a timeless icon of luxury—a symbol in constant renewal, retaining its seductive energy and unmistakable visual signature.
