More photos
Piaget reaffirms why it has long been considered the true Maison of Gold with the unveiling of its Possession 2025 collection — a line where gold, diamonds and masterful craftsmanship merge into a luminous choreography of light and movement.
Since its founding in 1874, Piaget has built a reputation on virtuoso gold-smithing and bold creative vision. The newest interpretation of the Possession line continues this legacy, revealing a universe where precious materials become fluid, tactile and full of emotion.
Originally launched in 1990, Possession introduced a revolution in everyday jewelry with its playful, rotating elements — kinetic forms that blended sophistication with spontaneity. That spirit of freedom and joy remains at the heart of the 2025 collection, where contemporary minimalism meets the ancient symbolism of talismans designed to bring luck and confidence.
A defining signature of this evolution is the iconic Decor Palace — a hand-engraved texture inspired by Piaget’s guilloché technique developed in 1961. More than a decorative pattern, it transforms gold into a living surface, capturing light like silk and preserving the personal imprint of the artisan who shaped it. In the new collection, Decor Palace appears softer and more rounded, designed for comfort while remaining faithful to the Maison’s storied heritage.
The new Possession selection is conceived as an ode to everyday luxury. Delicate pendants in rose or white gold, diamonds that seem to float between polished and engraved surfaces, sculptural chain pieces that explore volume, and subtly sensual earrings in warm rose gold create a set of jewels meant to accompany life’s quiet, luminous moments. The highlight is a talisman necklace adorned with an impressive eight carats of brilliant-cut diamonds — part sculpture, part amulet, and entirely a statement of personal style.
Possession 2025 also reflects Piaget’s broader identity: a Maison that treats gold not merely as a material, but as a language — a language of light, motion and emotion. The same spirit that shaped its ultra-thin movements of the 1950s and its theatrical gold cuff watches of the 1960s and 1970s reappears here, interpreted through Piaget’s uniquely refined sensibility. The collection speaks the same avant-garde dialect that has defined the most iconic jewelry timepieces of houses like Chopard, Bulgari and Jaeger-LeCoultre — but always through Piaget’s unmistakable lens of delicacy and precision.
With Possession 2025, Piaget writes a new chapter in its history, reaffirming gold as the most noble medium for dreams: a symbol of sophistication and luminous modern luxury, meant to be worn as an intimate ritual of light, beauty and timeless radiance.
