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In its latest Spring/Summer 2025 eyewear collection, Brunello Cucinelli shifts course — from celestial heights to the serene Mediterranean coast, specifically to Atrani, a picturesque town carved into the cliffs of the Amalfi Coast.
Titled Visions of Sunlight, the campaign captures the essence of summer tranquility through the lens and presence of model Sean O’Pry, who, in breezy layers and understated elegance, embodies the brand’s core philosophy.
The sunglasses in this collection reflect the spirit of summer — relaxed yet intentional. It’s not merely about style, but about sensation: how the sunlight falls, how the gaze lingers. These sunglasses are not just accessories; they are gestures — moments of pause, conscious decisions to remain present — not just during summer, but far beyond.
The collection’s design signature lies in the interplay of materials and memory. Titanium brings lightness, acetate offers structure, and 18-karat gold details provide warmth and tactile luxury.
Silhouettes range from timeless square frames to cinematically striking lines, evoking frames lifted from the reels of classic Italian art films. Altogether, the collection exudes a quiet confidence, timeless refinement, and whispered sophistication.
Each pair of sunglasses seamlessly fits into the campaign's atmosphere — extending light, body language, and Mediterranean architecture. At the moment where fashion meets spatial emotion, Brunello Cucinelli eyewear transcends mere style — becoming part of the inner landscape.
