Blue carpet was rolled out to welcome Bugatti’s debut in to the fashion world. The high-performance luxury automobiles manufacturer has teamed up with L’uomo Vogue to commemorate the collection with “The Magic of La Vie en Bleu” event.
The much-awaited collection comprising of menswear and accessories was unveiled at Milan Men´s Fashion Week. And keeping true to the signature color blue of the Bugatti brand, the theme of the evening was also blue. Held in the historic house museum of author and poet Alessandro Manzoni to affirm the brand’s cultural and artistic bond, the blue-carpet event was attended by renowned celebrities and socialites.
Signifying the French heritage of the brand, the Bugatti Collection also wraps up the futuristic vision of its Italian founder, Ettore Bugatti. Weaving together Italian creativity, French savoir-vivre and German engineering, this line up of apparel and accessories combines ultra-sophisticated luxury and avant-garde technology.
The auto brand woos the style-dominated men with classy EB – Ettore Bugatti line as well as Bugatti Extreme Performance outdoor line. In its attempt to race ahead with its first Lifestyle Collection, the carmaker also showcased the Blue Carpet Soirée capsule collection and the exclusive Bugatti Bag.
