Spring time in Paris: new Jimmy Choo campaign

The new campaign presents us with new luxury silhouettes, such as Madeline bag and Sae 90 shoes…

The latest Jimmy Choo campaign is celebrating the upcoming spring season. Known for its timeless fashion accessories, bags and shoes, British fashion house presented new creations, which were presented by Sharon Alexie.

“Energy, movement and self-confidence with a brave spirit. This is what spring exactly represents for me, and Sharon is the perfect embodiment of those vibrant qualities, which are at the very core of Jimmy Choo women’s values, ”said Sandra Choi, the brand’s creative director.

Alexie’s spirit full of self-confidence and youthful energy are shown through the lens of Tim Elkaim. Shot in Paris, the campaign shows us a white Madeline bag accented with a silver metal clasp. In addition, we can also see the Bon Bon bag in two different dimensions, with different colors such as Fuchsia, Blush Satin and Ivory Satin. When it comes to footwear, striking styles include Sae 90 and Matty 85 shoes, as well as Basette Flat and Beren 85 boots.

You can watch the movie that accompanies the campaign below, and you should also know that all the pieces from the collection are now available for purchase, with prices ranging from 210 to 3,450 dollars.

Photographer: TIM ELKAIM

Videographer: TOBY KNOTT

Art Direction: FRANCK DURAND


Hairstyle: YANN TURCHI



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