Kendall Jenner in the new Jimmy Choo campaign

More photos

More photos

From supermodel to superhero!

Jimmy Choo has just unveiled its Spring 2023 campaign, starring supermodel Kendall Jenner.

Returning as part of the brand's Time to Dare series, Jenner appears in the campaign as a superhero, reflecting the transformative power of fashion. Posing in front of Carlijn Jacobs' lens in New York, Kendall posed in the campaign which aims to represent the bold and challenging personality of the brand, combined with elements of timeless glamor and casual energy.

Showcasing the brand's most extravagant pieces, the Spring 2023 campaign accentuates key footwear silhouettes, such as the TILDA 140 moccasin and neon green NEOMA 110 sandal, along with TALURA 100 heels and MACEO over-the-knee boots. Accessories found their place in this campaign as well, with the Diamond Soft Hobo and Diamond Frame Clutch bags showing their bold personality.

Additionally, the collection represents the brand's key focus on denim, offering a fusion of Y2K nostalgia and contemporary design, all marked by the fashion house's famous JC monogram. You can see all the photos of the campaign in the gallery, while below the text there is an accompanying film.

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