The OFFICINE GULLO showroom, set in the heart of the capital city of design, was officially opened in 2012 and will soon become not only an exhibition space but also a benchmark event and meeting place for professionals, architects and interior designers.
The showroom is located in an elegant building on the corner of Via Fatebenefratelli and Via dei Giardini, right in the centre of the fashion district, halfway between Monte Napoleone and Via della Spiga. It offers an extensive overview of collections and new products, renewing itself every year and restyling both its products and displays.
Once again, this year, Officine Gullo presents itself with a new and exclusive look.
The main concept, which has influenced the design of this space, was to interpret this showroom not only as an excellent setting for furniture but also as a system that integrates with it, focusing on how to highlight it in the best possible way.
The study of the materials used was of crucial importance: "our products are real, tangible, never coated, and made using only pure materials. This is why we have decided to design the setting where they are exhibited. The floor, for example, is made of Walnut Travertine extracted near Florence. We decided not to use plastic or artificial materials but rather to favour natural ones. The elements that separate the various environments consist of metal tubes, the same ones we use for our products. In this space, nothing can be standardised, rather, like our products, everything is the result of an accurate study and is skilfully handcrafted," explains architect Matteo Gullo, the third-born son of founder Carmelo Gullo, who personally designed the new look of the showroom in Milan.
The different identities of the company are showcased at this showroom. At the entrance, we are welcomed by a creation with a warm style, dominated by dark colours and natural, solid brass finishes. In the second room, instead, we can find a creation that strongly features technology: a setting with all the technical implementations that the company applies to its products on a daily basis, as well as the use of professional cooking, preservation and refrigeration items.
One of the great new features is the presentation of a line of cooking accessories: items that were developed based on the company's expertise in the field of culinary art, and include everything from extra thick copper pots to precision knives, to decorated pottery, and much more.
"We think that all the elements we have used in this new space can be turned into a successful conceptual, creative and design model, which allows us to showcase our products and, in short, it is what we are implementing, once again, for our next opening in London," adds Matteo Gullo.
In fact, after the recent openings in Milan, Miami, Moscow, St. Petersburg, Tel Aviv and Jakarta, another three prestigious sales outlets are about to open in: London, Los Angeles and New York. Officine Gullo's approach has always involved working with natural materials that the company can trace back from their extraction through to processing. In this way, even for the design of its own exhibition space, the company has always avoided having to resort to using artificial and temporary elements.
A business credo that is proving successful and confirms Officine Gullo's position as one of the leading brands in the high-end kitchen industry.
