Each season, Swarovski selects a theme for its collections that captures the imagination of modern women all around the world and showcases glamour in any moment.
TIFFANY MEETS GREAT GATSBY
1920’s was the decade where rules were meant to be broken...
Fashion took a leap into the modern era; past years clothing took a backseat, while comfort and style came in first. A time of short skirts, long necklaces, dangling earring, and beaded bags. Jewelry of the era ranged from more traditional pieces, with influences of the previous decades’ art nouveau, to bolder geometric Art Deco pieces. Tiffany & Co. has recreated pieces from that era in its latest collection, which is inspired by the 20’s themed movie ‘The Great Gatsby.’ Adapted from F. Scott Fitzgerald’s novel, ‘The great Gatsby’ will premiere in theatres on May 2013. Harrods with their jazz bar and now Tiffany aims to sweep its customers into that era, as they give their New York flagship store a 20’s makeover. The window showcases are covered with grand crystal pillars, glass bubbles and sparkly jewels, all part of the elaborate grandeur featured in the five key party scenes in the upcoming movie. The jewelry is emphasized by the over the top display.
Tiffany has covered the boutique façade with a 45- foot high reminisce of the art-deco fountains applique design. The movie has sparkly creations by Tiffany for actress Carey Mulligan.
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