Beyoncé shines with beauty in the new Tiffany & Co campaign

Beyoncé and Tiffany & Co. are collaborating again, to present the new campaign Lose Yourself in Love…

The singer can be seen wearing glamorous outfits in the photos shot by Mason Poole. The advertising campaign celebrates the importance of being open to all the possibilities that life offers us and the need to be ourselves, without any compromises.

Beyoncé posed wearing pieces from the Tiffany T, HardWear, Knot and Lock collections while being photographed at Hangar Studios in Los Angeles. Jewellery pieces were given their main accessory in the form of sculptural garments and form-fitting dresses styled by Marni Senofonte and Patty Wilson. Let's recall, last year, Beyoncé and Jay-Z were the main characters of the Tiffany & Co. About Love campaign.

"I am honoured to be able to continue my partnership with Tiffany & Co. and explore even more deeply how beautiful our connections are, when we truly celebrate the connection and the importance of love we have for ourselves as individuals," said Beyoncé.

In one of the photos, the diva can be seen wearing a gold coat and an array of glittery pieces, while in another, she is seen wearing a set of necklaces and bracelets. She can also be seen in a latex dress accented with sparkling pieces of jewellery, and in addition to the photos, the Lose Yourself in Love campaign will also include a film, which will be released in October this year.

"As an exploration of fearless creativity, the Lose Yourself in Love campaign embodies self-love and empowered elegance. Beyoncé is an inspiration to many people precisely because she radiates these qualities. We are honoured to continue our partnership for a second year in a row and usher in a new, exciting era of love," said Alexander Arnault, Executive Vice President of Products and Communications at Tiffany & Co.

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