Irina Shayk and Karlie Kloss as Mermaids in New Swarovski Campaign

Swarovski dives deep into the mythical universe with its Spring-Summer 2024 campaign, channeling the allure of Venus and embracing the current mermaid trend...

Supermodels Irina Shayk, Karlie Kloss, Fei Fei Sun, Imaan Hammam, and Abby Champion bring this underwater fantasy to life in advertisements. With a series of fantastic studio portraits by renowned photographer Steven Meisel, the campaign, under the creative direction of Giovanna Engelbert, showcases Swarovski's latest collection, drawing inspiration from an enchanting underwater universe.

Engelbert reimagines the timeless archetype of Venus for the famed jeweler, giving it a contemporary twist that aligns with modern values of elegance, empowerment, creativity, and grace. The campaign models personify these ideals.

Reflecting the campaign's aquatic inspiration, the Swarovski collection features exquisite crystal and pearl jewelry adorned with marine motifs such as seashells and starfish. A rich color palette of pinks, blues, and silvers further evokes the serene beauty of the ocean.

Stylist Karl Templer enhances thematic coherence with selections that complement the aquatic aesthetic, while hairstylist Guido Palau and makeup artist Pat McGrath contribute to the mermaid illusion with wet-look hairstyles and dewy makeup.