Calvin Klein brand launched a new campaign for their collection of watches and jewelry, inspired by "life in the present," or living in the moment and highlighting the beauty of precious relations...
The stars of this campaign are the duo - a mother and daughter, and Lisa Bonet and Zoe Kravitz, who have perfectly channeled a new luxury collection of this fashion house. Stressing the immediacy of time and wealth of family cohesion, watches and jewelry from the new Calvin Klein campaign are optimistic and ground. This is reflected in the campaign slogan "Life in the now - share your #Ckminute”.
The campaign was filmed by an American photographer, Cass Bird in New York, and the campaign is a series of photographs of this famous duo, and other hottest names today. In one picture we can see Lisa Bonet and her daughter Zoe Kravitz, while on the other there Will Peltz and his girlfriend Kenya Kinski Jones. Also, Tilda Lindstöm and her beloved John Hane are part of this campaign.
Black-and-white photographs presented us these couples in relaxed, natural poses, with watches or pieces of jewelry from the new collection. Designer behind his eponymous brand hopes that this campaign will inspire other people to share their favorite moments of spontaneity in social networks with the hash tag #Ckminute.
