PIAGET and Jessica Alba

Swiss luxury brand „Piaget“ published exclusive photos of Jessica Alba as new face for the new „Piaget’s Possession“ collection...

Innovation in new campaign is that is fully being done on online media, in contrast from campaign that have be done so far for paper publications. Photos are done by famous world photographer Patrick Demarchelier, and stylist is famous reality show star Brad Goreski.

Campaign is consisted of 6 exclusive photos one of the shiniest stars of Hollywood. Top team and talented actress designed 6 completely different styles and all of them are crowned with „Piaget“ jewelry for modern look. No matter if Jessica looks fancy, relaxed in sweater, sexy in leather jacket or elegant in black suite, „Piaget“ jewelry gives her completely new pop looks. Different styles on photos show all the ways you can wear „Piaget“...

Depending if you wear one or more necklaces, „Piaget’s Possession“ collection is able to turn simplest outfit in fancy evening suite or in glamorous look. Jessica Alba is last in line of Hollywood stars that made cooperation with „Piaget“. Her predecessors were Siena Miller and Maggie Cheng.

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