Few things in life are as open to interpretation as art. But despite being so subjective, the industry was worth almost $68 billion worldwide in 2022.
Not only is it a form of expression for the artist, but also for buyers and aesthetes the world over. It’s a way of displaying personality, taste, interests, and feelings.
The appeal is not always solely about the final piece, either. The materials used, the method of production, and the inspiration for its creation –can all resonate with enthusiasts and help them feel a closer degree of connection to the work.
Establishing a clear story behind what you produce enables you to have a degree of control over how the work is perceived. It can also help to justify your pricing strategy.
There are several ways you can do this, and we’ve outlined some of the key ones to bear in mind as you try to cultivate a high-end image.
Perhaps the most important way to produce high-end art is to use top-tier materials. After all, it’s far more difficult to convince someone that your work should be held in high regard if you’ve had a laissez-faire approach to creating it. Of course, this isn’t to say that using materials of the highest grade will guarantee results.
Your techniques and the time and effort you dedicate to honing them can all help give your work more of a luxe allure. A unique style that’s easily recognisable all ties into this.
More often than not, art is exclusive by its very nature. Many pieces are individual works and not mass-produced, thus pushing up the price. It’s exactly why an original can sell for so much more than a simple reprint.
69% of shoppers in the luxury sector want to feel like they have a personal relationship with the brands they buy from. By ensuring your art shows that your beliefs, values, and personality are in line with your audience, they could feel more compelled to pay a higher price.
You’ll need to ensure that a high degree of refinement is upheld whenever you communicate with clients, whether it’s via a simple email or an in-person meeting at a gallery. And when you’ve dedicated so much time to position yourself as a high-end artist, you will want to do all you can to protect that image.
Make sure you consistently work to the same high standards and maintain a good relationship with your target market to keep the required air of sophistication about your work.
Should things slip at any point, it can be extremely difficult to regain the trust of clients in this sector.