BOSS x Steiff — A Holiday Capsule Collection Blending German Luxury, Craftsmanship, and the Charm of the Iconic Teddy Bear

This winter, two symbols of German artistry and aesthetics — BOSS and Steiff — join forces to bring warmth, style, and a touch of playful nostalgia to the holiday season…

Their collaborative BOSS x Steiff Holiday Capsule 2025 unites the refined elegance of the BOSS brand with the timeless character of Steiff’s legendary teddy bears, each marked by the iconic “Button in Ear” tag.

The collection includes carefully curated pieces for men, women, and children, crafted from soft, cozy materials in cream and brown tones. From teddy-textured coats and jackets to hoodies, beanies, gloves, shirts, T-shirts, sweatshirts, and socks — every item is a tribute to Steiff’s heritage, infused with the modern BOSS aesthetic.

Accessories and footwear, including the Ariell bag and Gary sneakers, are reimagined with plush accents and luxurious materials, blending comfort with refined design.

A highlight of the collection is the series of limited-edition Steiff teddy bears: a plush cream-colored bear, a collector’s model in brown mohair, an exclusive black mohair bear available only to HUGO BOSS XP members, and two teddy-bear keychains in brown and black (XP Member exclusives as well).

These rare pieces merge the world of high fashion with collectible sentimentality in a beautifully elevated way.

The capsule takes center stage in the BOSS Holiday Campaign 2025, featuring Khaby Lame, Amelia Gray, and singer-songwriter Khalid. Under the creative direction of Trey Laird and Team Laird, the campaign follows Lame and Gray as they wander through a stylized holiday world filled with gifts and surprises, accompanied by Khalid’s warm and charming narration.

In collaboration with Meta, Right Agency, and generative-AI artists Humainmade and Denis Larzillière, BOSS brings the teddy bears to life in 22 exclusive video and image assets designed for social media — especially optimized for Meta Reels.

Select BOSS stores around the world will be transformed into playful holiday installations dedicated to the capsule — inviting brand lovers and collectors to fully immerse themselves in the magic of the collaboration. Available on boss.com, steiff.com, and in selected BOSS boutiques globally, the BOSS x Steiff Holiday Capsule 2025 is a perfect blend of luxury, comfort, and tender nostalgia — a holiday gift that delights as much as it inspires.