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For many, owning a Louis Vuitton bag or accessory is a symbol of luck, prestige, and luxury. Yet irony looms large when the very place where that sense of joy begins becomes branded as “cursed.” Such is the case with the Louis Vuitton boutique on Boulevard Saint-Germain in Paris’s 6th arrondissement — hit by its third spectacular robbery in less than a year.
The latest incident occurred on May 12, 2025, at around 5:30 AM, when three hooded individuals rammed an Audi A4 with Italian plates — and a flashing blue light on the dash — straight through the storefront. According to police reports published by Le Figaro and Actu17, the method mirrored previous attacks: a brutal smash-in, a lightning-fast grab of luxury items, and a swift getaway toward the A4 motorway.
The total damage hasn’t yet been fully assessed, but estimates are already in the hundreds of thousands of euros. In the July 2024 break-in — which lasted just four minutes — over 100 luxury items were stolen, causing damages of around €900,000. Only two months later, in November, the same scene repeated: a car crashed through the glass, the boutique was looted again in the early morning hours.
Ironically, the only time this boutique was spared from such attacks was during the COVID-era lockdowns, when it temporarily transformed into a bookstore. Louis Vuitton used the opportunity to honor Gaston-Louis Vuitton’s love for literature, offering over 100 titles on fashion, design, photography, and travel. Perhaps in that creative transformation lies a hint at how to break the boutique’s string of misfortune.
For now, the brand’s more prominent location on the Champs-Élysées — known for high-profile events and celebrity visits — likely offers safer harbor for the brand’s most coveted pieces. Yet this Paris location isn’t the only one plagued by theft. The Sloane Street boutique in London was hit three times between 2014 and 2017, according to WWD.
As for the 2024 heists, three suspects were charged in January 2025 and remain in investigative custody, believed to be part of an organized crime group specializing in luxury theft. Still, mystery, damage, and unease continue to hang over the Saint-Germain boutique — a location that now feels more like a Hollywood movie set than a sanctuary of fashion.
