To celebrate their successful 50 years in Japan, Italian fashion house Gucci is launching a limited edition series of accessories based on their flora collection.
In addition to the Gucci Flora Collection they are also launching a couple of charitable programs that will benefit UNESCO and Gucci-sponsored scholarships.
Gucci’s relationship with Japan began in the 1940’s when started to import bamboo for their handbag handles. But the official entry to the country as a luxury fashion brand happened in1964 when they opened the first store in Ginza at the same time as the Tokyo Olympic Games. From then on Gucci brand stayed a favorite luxury brand of Japanese customers.
The capsule collection is set to release in March in time for Spring/Summer season and features hand painted flower handbags, women’s ready-to-wear, silks, shoes and jewelry. Sales from the special edition scarf priced at $457 will in its entirety go to the joint UNESCO Association Scholarship – Gucci Scholar initiative fund.
