In its 180-year history, the luxury Hermes brand has never made the leap into the world of beauty…
First campaign for Pat McGrath Labs foundation
Pat McGrath Labs just launched their Skin Fetish: Sublime Perfection campaign for the new foundation…
As part of the celebration of the new accomplishment, the campaign contains a whole team of McGrath muses, including Sonjdra Deluxe, Damian Hurley, Violet Chachki and more, with Steven Meisel’s creative direction. Beauty and fashion icons posed while wearing the new collection. The video is followed by 50s jazz beat, while the narrator is McGrath herself. Each look was created in accordance with the model’s personality and personal aesthetic.
“To realize a campaign with Steven Meisel is a truly monumental moment, like an incredible visual culmination of my work. His daring aesthetics, eye for a fresh talent and unconventional beauty approach are the things dreams are made off. It was an honor and a privilege to present my first foundation system with a campaign he created”, is what the brand statement says.
The campaign video can be seen underneath and all the products can be bought already:
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