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At a time when luxury is no longer defined by intensity, but by subtlety, the new collection from Acqua di Parma introduces a refined and contemporary approach to perfumery. Buongiorno La Collezione is not just a line of fragrances—it is a philosophy of living, inspired by the simplicity and beauty of everyday rituals.
Comprising five Eau de Parfum creations, the collection redefines how fragrance is worn in 2026. Rather than focusing on projection and dominance, these compositions embrace intimacy—scents that remain close to the skin, creating a personal and almost imperceptible dialogue between the wearer and their surroundings.
Each fragrance tells its own story. Buongiorno Al Bacio captures the softness of an unexpected kiss through notes of orange blossom, cedarwood, and incense. Buongiorno Amore Mio evokes warmth and tenderness with a blend of bergamot and iris, while Buongiorno Dolce Far Niente reflects the carefree essence of an Italian summer through bright citrus and lemon accords. Completing the collection are Gioco del Destino and Buonanotte, each expanding the sensory narrative with distinct moods and atmospheres.
All fragrances are presented in 100 ml bottles, priced at approximately $320, positioning them within the segment of luxury yet accessible niche perfumes.
The collection was crafted by master perfumers Fabrice Pellegrin and Olivia Giacobetti, who achieved a delicate balance between contrasts—light and warmth, complexity and minimalism. It is precisely this equilibrium that makes the collection a contemporary response to the evolving landscape of luxury fragrance.
The bottle design reflects the same philosophy. Inspired by the classic Profumo flacons, yet reimagined through modern lines and vibrant colors, the design enhances the joyful and sensory nature of the collection.
In contrast to traditional perfumes that rely on intensity and long-lasting projection, Buongiorno La Collezione follows a different path—one of subtle presence and emotional depth.
In a world where luxury is becoming increasingly personal, Acqua di Parma offers something that cannot be measured—feeling. A fragrance that does not dominate a space, but enriches it.
Because true luxury today does not need to speak loudly—it simply lingers in memory.
