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Dior Beauty is entering one of the most popular beauty categories of recent years with a product designed to replace several steps in the morning routine.
The new Dior Backstage Glow-Up Skin Tint combines lightweight makeup, hydrating skincare and SPF protection in a single formula, while its launch is accompanied by a campaign starring three major faces of the House – Jenna Ortega, Anya Taylor-Joy and JISOO. With 24 shades, buildable coverage and a promise of up to 24 hours of hydration, Dior wants to prove that a flawless complexion no longer has to mean heavy foundation.
The trend toward a more natural-looking complexion has been reshaping the beauty industry for some time. Traditional full-coverage foundations are increasingly giving way to lightweight formulas that allow skin to look like – skin.
Now Dior Beauty is joining the category with its first product of this kind.
Dior Backstage Glow-Up Skin Tint is conceived as a hybrid between makeup and skincare, with the added benefit of SPF protection. The goal is a radiant, smooth and even complexion without the need to apply several different products.
Three Dior Muses for One Major Beauty Campaign
For the launch of its latest innovation, Dior Beauty has brought together an impressive lineup of ambassadors.
The campaign stars Jenna Ortega, Anya Taylor-Joy and JISOO, allowing the House to connect its new product simultaneously with Hollywood, fashion and the global influence of K-pop culture.
The focus of the campaign, however, remains firmly on the skin itself – Glow-Up Skin Tint is designed to deliver a fresh, naturally radiant complexion rather than the look traditionally associated with heavier, higher-coverage foundations.
Up to 24 Hours of Hydration
According to the brand, a single application of the formula helps visibly soften the appearance of imperfections while keeping the skin hydrated for up to 24 hours.
Dior developed the formula with two pearlescent finishes that allow the intensity of the glow to be customized, while a special blurring gel visually smooths the skin’s texture.
Glow-Up Skin Tint is also Dior’s first formula of its kind to feature collagen, with the aim of maintaining a plumper, more hydrated appearance throughout the day.
The brand recommends pairing the product with Airflash Mist, which can be applied either before or after the Skin Tint formula.
24 Shades and Coverage You Can Build
One of the product’s most important characteristics is its flexibility.
Dior Backstage Glow-Up Skin Tint is available in 24 shades, while its lightweight coverage can gradually be built up to a medium level.
This means the product is not intended to completely mask the skin’s natural texture, but rather to even out the complexion, reduce the visible appearance of imperfections and leave behind its signature glow effect.
Dior positions it as suitable for different skin types, while the packaging features an unusual rounded, pebble-like shape designed to make application easier.
Dior Follows a Major Shift in the Way We Wear Makeup
The arrival of Dior’s first Skin Tint is no coincidence.
The boundary between skincare and makeup is becoming increasingly blurred. Consumers no longer expect foundation simply to cover imperfections – they want hydration, skincare ingredients, sun protection and a natural finish in the same product.
That is precisely why Glow-Up Skin Tint feels like a logical evolution of the Dior Backstage line.
Instead of pursuing the idea of a perfectly covered face, the emphasis shifts toward a “your skin but better” effect – skin should look healthier, fresher and more radiant, but not necessarily made-up.
And with Jenna Ortega, Anya Taylor-Joy and JISOO as the faces of the campaign, Dior Beauty has made sure that its first entry into the Skin Tint category will certainly not go unnoticed.
Dior Backstage Glow-Up Skin Tint is priced at $55 and is available through the official Dior Beauty store.
