The collection was officially launched on February 1st…
New Hugo Boss perfume for men
German brand Hugo Boss, re-united with the French model Adrien Sahores...
This time, they worked together on a campaign for a new fragrance. Model found himself in the role of protagonist for Hugo Man Extreme perfume, which was created by photographer Benjamin Lennox. Luxury perfume is inspired by water and air, offering a perfect rival for the famous Hugo Man fragrance.
Hugo Boss brand described its new fragrance as follows: "It represents an explosion of freshness on the skin from the moment of application, offering a clean, intensive and masculine fragrance for free modern man, giving him extra confidence for pushing the boundaries."
French model Adrien Sahores was previously the star Hugo Man campaign, which carried the slogan Your Fragrance, Your Way. With incredible charm, Adrien showed us what a man who has self-confidence and energy looks like in the vision of Hugo Boss brand.
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