PRADA - Silence, a place for secrets

Prada brand unveiled its new campaign for men's collection spring / summer 2015...

In this campaign Prada presents the portraits of four Hollywood stars that are very popular. Before the objective of photographer Craig Mack Din, we can see Ansel Elgort, Jack O Connell, Miles Teller and Ethan Hawke. The campaign was shot in London and New York, and the pictures we can see the details on the hands and faces of these famous stars. Luxury Italian fashion house presented in this campaign objects such as knives, oranges, compass, pen, cubes, prisms and pendulum that these stars move and balance in their elegant outfits. None of these actors directed his gaze toward the camera, but the pictures show their facial expressions while focusing on what is in their hands.

In these pictures we can also see that the main emphasis was placed on the seams in this collection. The campaign shows graphic effects, small, large, in contrast colors, which revolutionized the mix of classical codes while creating something new and unprecedented. Unmarked colors become bold black and white, and return to the range of colors that perfectly highlights the focus of the campaign - Silence, a place for secrets.

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