Italian brand Prada, led by famed designer Miuccia Prada, has released images from its womenswear Spring/Summer 2013 campaign...
Eleven different and iconic models star in the campaign including Saskia de Brauw, Irina Kravchenko, Eva Herzigova, Sung Hee, Sasha Pivovarova, Amber Valletta, and Raquel Zimmermann.
The images feature some highlights from the ready-to-wear collection shown in Milan this September, alongside some examples of Prada’s famous leather accessories. Shot against moody grey backgrounds, the delicate and papery Japanese flower shapes stand out from duchesse satin dresses in solid colors.Spring shoes come either pointed and flat or squared-toe and platformed. After the previous season’s busy 1970s-style prints and colorful exuberance, this new campaign has settled into a quieter aesthetic.
One of the stars of the campaign, 31-year-old Dutchwoman Saskia de Brauw, is the veritable model of the moment. Hedi Slimane has just shot her as the face of his Saint Laurent 2013 menswear images, while she has appeared in recent adverts for luxury labels Max Mara, Givenchy and Chanel as well as fast-fashion giant Zara. Reversing a recent trend for ever-younger models, 1990s megastars Amber Valletta and Eva Herzigova (the Czech model perhaps most famous for those Wonderbra adverts) also feature.Valletta has gone on to a career in cinema (film buffs will know her from her starring role in “Hitch” alongside Will Smith), and appears in the new images wearing a black dress with a white flower and Japanese-style high-heeled sandals.
S.I.
