Burberry brand has opened its newest store in Shanghai…
This is their largest store in Asian-Pacific region. Technically advanced, this store was designed to merge digital and physical world. As technology keeps ruling the fashion world, Burberry successfully keeps up, and presents us with a broad specter of innovations. Some of their new clothing items and accessories have radio frequency id, which activates the multimedia contents on magic mirrors which are located all over the store. This boutique also has 40 video screens and 130 speakers. The new multimedia technology which this brand presents in this store will attract very much attention during the official opening.
This prestigious boutique also boasts fancy light sensors which react to change of weather and natural lighting, while showing the programmed animation. The first Burberry Beauty room in China is located in this boutique and offers various Burberry make up and perfume lines. The boutique itself spread on three floors and reminds us of their famous London Regent Street shop. It flaunts the same classical oak floors, British furniture and Corinthian marble staircase, while everything in it was designed by the genius which stands behind this brand, Christopher Bailey.
