Saint Laurent collaborated once more with Juergen Teller in order to create their winter campaign for this year…
FENDI KIDS COLLECTION 2013/2014
Nature inspires the new adventures of young Fendi fans, in a play of sophisticated colours and precious materials with a casual chic feel…
PRECIOUS LITTLE GIRL – Sophisticated tones of hydrangea and plum, combined with the classic elegance of beige and black, and a hint of lilac and bright fuchsia. Precious appliqués, such as crystals, on ‘Baguette’ embroidery and the necks of chiffon dresses, finished with a fur trim for an extremely up-to-date and glam look. Little silk dresses printed with graphics borrowed from the adult collection and inspired by Lego, or draped velvet pinafore dresses with an all over ton sur ton logo for a shiny/matt effect. Velvet and tulle dresses, tutu skirts nod to the ethereal and elegant world of dance, to be worn with knitted sweaters worked with a contrasting macro logo inlay or T-shirts with watercolour effect graphics. Embroidered macro sequins create geometric effects on flared dresses in silk organza. An argyle inlay with hearts makes for sweet and romantic knitwear on maxi-sweaters and small sweaters, and many matching accessories. The selected colourful Mongolian fur is as fluffy as a cloud, used for elegant mini-gilets or to trim well-defined coats.
A WALK IN THE COUNTRYSIDE – The Fendi winter calls for natural tones and reinterprets the colours of the forest and countryside in a modern take for a casual chic feel. Coats, blazers, shorts and micro kilts in tartan wool in shades of green, trimmed with micro piping and buttons in the iconic mahogany colour. And there are many other options for coats, such as nylon parkas in logo-camouflage print, quilted jackets with rhombus stitching and duffle coats closed with leather frogging, or cloaks with fur pom-poms. The long and glamorous shearling jacket is extremely warm: it comes in the classic honey colour, is finished with a raw edge and fastened with hidden poppers. The squirrel, one of the Maison’s historical symbols, is now the new mascot of the junior world, and becomes a fun element embroidered into sweatshirts or inlaid into sweaters or knitted accessories, to be worn with velvet needlecord trousers or classic five pocket jeans with a canvas mini pocket showing the logo. An unusual mix of materials for knitted jersey dresses with quilted nylon flounce.
MINIMAL CHIC – Classic blue and grey melanges mix with plum and brown and casual fabrics are united with lighter and more elegant materials, creating a linear and innovative look. Minimal dresses and Sixties-inspired mini-skirts, in knitted jersey, enhanced by suede and leather inserts. A mix of fabric and leather is also used on the flared coat with a slightly retro feel.
Double-sided bicolour fabric is used for the short, slightly flared jackets. Sophisticated knitted sweaters and mini-dresses have light silk inserts on the sides. Fleece outfits and dresses have a sporty chic feel, made in mixed colours and finished with branded micro piping and furry pom-pom drawstrings. The lines and cuts are clean and modern, the finishes and materials extremely elegant and luxurious, a clear demonstration of the Maison’s expertise, even when it comes to its youngest fans.
INFORMAL CHIC – Tones of grey and blue, create a mood that is elegant and yet informal at the same time, perfect for FENDI boys during their special moments. Fleece or links-links stitch blazers, decorated with the shield logo on an embroidered patch, to be worn over classic white cotton or sky blue Oxford shirts with contrasting profiles. Coats with clean lines and hidden buttons, or boiled woollen duffle coats lined with branded technical material. Mixed colours for sweaters with raised macro logo applied in ton sur ton, and bicoloured jacquard knit in highly blended tones for the zipped jackets with all over logo. Perfect over classic or five pocket trousers, made in a variety of corduroy, micro houndstooth or dark denim materials with small branded canvas details.
LITTLE EXPLORERS – The warm and reassuring colours of a walk in the forest, interpreted in bold and captivating pieces, with an unusual mix of contrasting materials. Such as shearling coats in traditional honey colour, with nylon sleeves finished with ton sur ton knitted trims. Rhombus stitched quilted jackets and windbreakers with drawstrings and hoods finished with murmansky fur, or technical gilets with the camouflage-logo print, to be worn with the ‘squirrel-themed’ sweatshirts and sweaters, fun mascots on embroidered patches or knitted inlays. A touch of iconic yellow finishes off the linings of coats or is mixed with green tones for a play of different shades on the printed T-shirts. Natural tones are used on micro striped polo shirts
and T-shirts, finished with small embroidered logos. Garment dyed shirts with an all over logo print, in a check pattern, or in soft micro patterned jersey. Casual blazers in tartan wool with logo details, to match with denim with contrasting turn-ups or velvet trousers.
SPORTY CHIC – Greys, matched with navy blue and bright blue, with a hint of bright orange get you in the mood for jogging, with a touch of glam. Warm ice-coloured quilted jackets, with contrasting coloured details and an FF micro logo print. Macro argyle print or inlaid multi-coloured graphics inspired by Lego for sweaters are worn over jeans or sporty trousers with a knitted trim. Sweatshirts with patch writing or patch detail in quilted nylon, T-shirts and polo-shirts with college-style embroidered logos and thin piping in contrasting colours.
A child’s world is composed of tiny sweet stories, soft and enchanting shapes, warm and reassuring tones. In their free time the recurring theme is nature, where we often find the squirrel patch, the adorable mascot dedicated to the little ones by the Maison…
BABY GIRL – Cream is used for elegant velvet and creponne dresses, and knitted suits and baby-grows with inlaid hearts and logos, in links-links stitch. Light tones are used for wool coats with crinkled flounce and customised buttons, and melange for the boiled wool of cloaks with drawstrings and fur pom-poms. Pastel pink for soft dresses and crossover cardigans in jacquard wool, to be worn with body blouses with frontal plissé and five pocket velvet trousers. A delicate heart motif is sometimes used as a small embroidered patch, sometimes as an inlay on the maxi-sweaters and knitted accessories. A fun and very current animalier micro print is combined with sweatshirts and jogging-style jersey suits. In natural tones of beige, green and brown, the nylon camouflage fabric, chosen for padded parkas or applied as small quilted inserts for little plush dresses and miniskirts,
to be mixed with more traditional checked wool.
BABY BOY – Tones of grey and classic navy blue for little suits made up of a blazer and trousers, in comfortable, informal materials such as knitted fabric, stitched fabric and plush. Then a more casual style opts for the light tones of a cream-coloured flecked pattern to be matched with tartan in shades of forest green, and knitwear with argyle inlays. Cotton or soft melange jersey shirts, just like the sweatshirts and more sporty polo shirts, are decorated with small embroidered patches of ‘shield’ logos. Glam and comfortable knitted cardigans, sweaters and baby-grows with a raised logo to wear over classic jeans with a personalised canvas pocket. To keep the cold out, warm rhombus stitch quilted jackets in nylon with a micro logo print, or padded woollen duffle coats for a more casual look.
For the 2013 winter season, the little ones choose the colours blue and white, finished in grey and hints of FENDI yellow. Technical nylons with the FF micro logo print with a comfortable and elegant fit. Wind jackets have clean lines and detachable hoods, and are finished with a murmansky fur trim; the trousers have adjustable braces. The gloves and après-ski boots in colours to match the snowsuits are also made in personalised technical material.
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