GIVENCHY SPRING AND SUMMER CAMPAIGN

Givenchy, famous luxury brand, presents us some of their shots for the upcoming Spring and Summer Collection 2014 campaign…

Campaign was shot by a glamorous fashion photographer duo, Mert Alas and Marcus Piggott. The campaign takes us on a decided international tour, billing itself as a ‘Cultural Crash’ as the collection embarks on a journey from Japan to Africa to America. As you would expect from the title, the collection draws on a variety of cultures

Fronting the new campaign is singer/songwriter and actress Erykah Badu. Riccardo Tisci selected Badu to front the campaign, feeling she would be perfect for the African/Japanese mashups being presented.

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