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NEW DIOR BOUTIQUE
For all those who love a ski holiday in France can carry extra credit cards to splurge at the luxury shopping boom in one of the most popular ski resorts in the Alps. We have already seen Chanel open the doors of its pop-up shop at Courchevel. Next in line is Dior!
The French fashion house, now owned by LVMH, has opened its doors in Courchevel to lure all female skiers and shopaholics with its exclusive collection to suit the season. Open until 10th April 2014, the latest ephemeral outpost is set in snow-filled scenic world. Located within the Cheval Blanc hotel, the store is decked up with wooden walls that look like they’ve been shrouded with a precious frost.
Wanda artists have primed the boutique to appear to be a graceful winter garden with lush foliage white leaves cascading from the ceiling. It is the work of the same artists who designed the Dior Joaillerie store on Paris’ Place Vendôme and reinterpreted the Lady Dior bag in the Lady Dior As Seen By traveling exhibition.
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