You probably remember today how your recently purchased watch got its first scratch or how that dent appeared on your new car.
Zenith presents its special novelty
Interesting white unisex Defy Classic Farfetch model, available as a limited edition with only 25 pieces…
It’s hard to believe that only a few years ago, Swiss watchmakers proudly avoided internet, disregarding its potential as a selling channel, with a smug grin on their faces. Now, instead of diminishing e-commerce, the Swiss are celebrating it. The example which proves it is Zenith, brand which just presented their exclusive edition of Defy Classic watch, in collaboration with luxury online selling platform Farfetch.
Limited to only twenty five pieces which are available exclusively over farfetch.com this model with the price of 7.500 dollars comes with a 41 mm diameter, case made of white ceramics, with a combination of polished, satin and micro-sanded matte surfaces.
Skeletonized automatic movement, complete with silicone spring and minimal energy reserve of fifty hours, give this model a daring, modern aesthetics, while the central star motif of the brand is visible through the openwork dial, as well as the back of the case. Analogue technology connects it to the past.
“This collaboration with Zenith brand was born from the desire to create a model which will be likeable for our global clients. In Farfetch, we’re proud to have the strongest range of luxury models, and this unique design is a testimony to our commitment to this growing category. Our clients are looking for their future heirlooms, and this unisex model is an embodiment of that desire”, says Maxim de Turkhaim, senior manager of Farfetch.
Like its sister brand Bulgari, which recently opened its interactive pop-up boutique in Beverly Hills, Zenith sure puts a lot of hope in their digital operations.
“We believe that online sales and online market of luxury watches will continue to grow, allowing us to keep leaving our mark in the universe. International presence of Farfetch platform makes them a natural choice for this partnership, giving our clients from all over the world an opportunity to access it”, says Julien Tornare, CEO of Zenith brand.
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