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In a world where tradition intertwines with innovation, Rolex opens a new chapter with the unveiling of the Oyster Perpetual Land-Dweller – a timepiece that blends cutting-edge technology with timeless luxury.
Designed for those who shape their own destiny, this model celebrates Swiss watchmaking at its finest, building on more than a century of master craftsmanship.
The Land-Dweller is not simply a new model – it redefines what a contemporary luxury watch can be. For the first time, Rolex introduces the Flat Jubilee bracelet, a modern reinterpretation of the iconic 1945 Jubilee design. Its flat, five-piece link construction, alternating between polished and satin-brushed surfaces, flows seamlessly into the redesigned Oyster case, creating a flawless harmony of form and light.
Every detail has been meticulously refined, with polished beveled edges producing a continuous sparkle. The dials feature Rolex’s signature honeycomb motif, while the bezels – either in classic fluted gold or lavishly adorned with diamonds – demonstrate the brand’s dedication to balancing artistry and engineering.
The new model debuts in three distinct expressions of sophistication:
Land-Dweller 40 in White Rolesor (Oystersteel and white gold): featuring a fluted bezel and pristine white honeycomb dial.
Land-Dweller 36 in 18 ct Everose gold: embellished with 10 baguette diamond hour markers and a bezel set with 44 trapeze-cut diamonds.
Land-Dweller 40 in 950 platinum: crafted for collectors, with an ice-blue dial exclusive to Rolex platinum models, paired with a fluted bezel.
Each variation reflects its own identity, yet all embody Rolex’s philosophy – innovation woven seamlessly into tradition.
At the heart of the Land-Dweller beats the new Calibre 7135, a self-winding mechanical movement oscillating at 5 Hz (36,000 vph). Thinner than most previous Rolex calibres, it delivers a power reserve of approximately 66 hours.
Its key innovation is the Dynapulse escapement, made of silicon, which provides outstanding energy efficiency and minimal friction. Protected by seven patents, this mechanism ensures accuracy down to a tenth of a second. Complemented by a Syloxi hairspring, ceramic axles, and a balance wheel crafted from a special alloy, the 7135 stands as both a technical and aesthetic triumph.
Through the sapphire caseback, collectors can admire the Rolex Côtes de Genève decoration and a yellow-gold rotor – a rare feature within the Maison’s collections.
The laser-engraved honeycomb dial exemplifies modern artistry, while the vintage-inspired open-centered numerals at 6 and 9 nod to Rolex heritage. Indices and hands are coated in a new generation of luminescent material, ensuring flawless legibility without compromising elegance.
The Oyster case maintains its robustness with water resistance up to 100 meters, while the Everose gold and platinum executions elevate sophistication to new heights.
Every Land-Dweller carries the title of Superlative Chronometer, with a precision rate of −2/+2 seconds per day, surpassing COSC standards. Rolex further backs each timepiece with a five-year international warranty, affirming that this is more than a purchase – it is an investment in enduring excellence.
The Oyster Perpetual Land-Dweller is not just a watch. It is a declaration of intent – a symbol of precision and strength for those who live consciously and decisively. With its perfect fusion of tradition and innovation, Rolex once again proves why it remains the ultimate synonym for Swiss watchmaking excellence.
