These days, the French government will launch a new public campaign, which speaks to the inhabitants of the country and urges them to be nicer to tourists, as part of a major tourism scheme in order to increase the number of visitors.
Improving the welcome and hospitality to tourists must be a national priority, says Minister of Foreign Affairs and International Development, Laurent Fabius. While a part of this priority enhancing everything from by issuing visas to the tax refund, a large part of the initiative includes a humorous public campaign, which begs the French to help change the reputation of this country, whose inhabitants are considered arrogant and unfriendly to tourists. This is not the first time that the French government is urging its citizens to be hospitable.
Last year, Fabius and Fleur Pellerin, took on the task of improving and enhancing services and international reputation of the country, after a well-known attack on a group of Chinese tourists. This year, a new measure of the tourism sector was presented during the panel on which more than 250 experts and government representatives spoke.
The goal of this country is to attract 100 million tourists annually by 2020, and to stand in the top of the top tourist destinations in the world. Other priorities include improving communication skills and speaking foreign languages, as well as the quality of services provided by people who work directly with tourists.
With this in mind, the French government and the capital presented their user good behavior, offering lessons of behavior directed toward the British, the Americans, the Chinese and Brazilians. This manual was divided to taxi drivers, restaurants and staff working in the stores, and we will see whether it was effective.
