Following up the original ad for Balenciaga’s “Florabotanica” fragrance, actress Kristen Stewart shows off a more romantic side in this new image promoting the scent. The dark-haired beauty poses for Craig McDean in black and white, baring all save for a colorful floral accessory with a seductive gaze.
A very interesting edition announced and aimed at younger audience arrives from the Balenciaga Company. Balenciaga, in collaboration with Coty, Prestige and IFF created the new fragrance FLORABOTANICA which attracts attention with its modern, attractive flacon and unusual ingredients.
The composition was developed by perfumers of the house of IFF, Olivier Polge andJean-Christophe Herault, who composed it of such accords as mint, carnation, hybrid rose, caladium leaves, amber and vetiver. It was envisaged that the composition would offer floral character, which is also very seductive and its flowers will not be just beautiful, but also very dangerous.
The advertising campaign is decorated with three metal sculptures resembling the Ghesquière floral print created a few years ago. Photos for the campaign were taken by Steven Meisel, and the advertising face is young actress Kristen Stewart.
