Pop star Madonna has teamed up with Japanese cosmetic giant MTG to expand her lifestyle ventures by introducing skincare line MDNA SKIN.
The collection joins Madonna’s business portfolio that includes Material Girl clothing line, Truth or Dare fragrance and accessories, Dolce & Gabanna eyewear and others.
Madonna’s skin care guru and brand ambassador Michelle Peck introduced the collection last week in Japan at Omotesando Hills. With her MDNA SKIN range Madonna hopes to challenge women and their awareness about the art of beauty and skin care. For a limited time till February 23rd MDNA Skin will be sold exclusively at the pop-up store at Omotesando. The star and her team hopes this will give customers the opportunity to experience and feel the products thru the interactive multiple screen projected visuals. The pop-up store also have a VIP are and a location for special events if the need arise.
The MDNA SKIN range consists of three items. The clay oil therapy inspired chrome clay mask, made with a base of clay from Montecatini Terme in Italy, which performs multiple functions that enrich the skin. The skin rejuvenator, a specialized Magnetic Force and Deep Derma induction system devised to remove impurities and revitalizes the skin. Third and final item the serum, based on an original formula that was created exclusively for Madonna, it creates a glowing effect when used alone and is further enhanced when used with the clay mask and skin rejuvenator.
Collection will go on sale on February 26th at selected department stores in Japan. There is no word on worldwide launch of the product.