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In the world of luxury perfumery, few houses possess the courage and mastery to continuously push boundaries.
French fashion house Rabanne once again rises to the challenge with the launch of Million Gold Elixir – a fragrance that redefines modern masculinity through a lavish olfactory story. More than a perfume, it is a manifesto of power, a golden symbol of success, designed for the man who turns everything he touches into a legacy of brilliance.
Following last year’s success of Million Gold Eau de Parfum Intense, Rabanne now unveils the most opulent creation in the famed Million collection – Million Gold Elixir. Crafted from rare and noble ingredients, this intense fragrance represents the richest, strongest, and most decadent embodiment of the Million dynasty. It is designed for the visionary, the man bold enough to be different, wearing his confidence as fearlessly as his scent signature.
A Bottle of Desire
The Million Gold Elixir flacon is a true work of art. Shaped like a gold bar, it is adorned with the iconic Rabanne XL Link motif, inspired by the powerful ship chains of Brittany. For the 2025 season, an eye-catching amber stone is added, its glow reflecting the fragrance’s inner intensity. This is not just packaging – it is a coveted object of luxury, a modern talisman for the man whose aura radiates wealth, confidence, and uncompromising masculinity.
The Olfactory Experience
Signed by master perfumers Christophe Raynaud and Quentin Bisch, Million Gold Elixir opens with bold notes of mandarin, bergamot, and cardamom. At its heart lies a sumptuous liqueur-like vanilla – gourmand, seductive, and glowing with golden warmth. The base is deep and powerful, enriched with sandalwood, cedar, benzoin, and labdanum, alongside the leathered elegance of cypriol and the earthy fullness of patchouli. The result is a multi-layered experience – a balance of hedonism and sophistication, created for the most discerning lovers of luxury.
“Vanilla in Million Gold Elixir brings a seductive, unique dimension to men’s fragrance. It is a true olfactory statement flirting with the world of niche perfumery,” reveals perfumer Quentin Bisch.
The Campaign: Moses Sumney Embodies a Golden Era
The visual campaign finds its perfect ambassador in artist Moses Sumney. His art, which transcends boundaries between music, visual aesthetics, and personal expression, captures the new paradigm of masculine luxury – one rooted in individuality, expressiveness, and fearless ambition. Wearing a brushed gold XL Link necklace, Sumney stands alongside Million Gold Elixir as the embodiment of a new golden age.
A Constellation of Million Fragrances
Million Gold Elixir joins the iconic Million family:
Million Gold Elixir – the most opulent, intense, and decadent fragrance of the series.
Million Gold (2024) – a bold declaration of power, quickly rising to global acclaim.
1 Million Elixir (2022) – a seductive bestseller with fruity-floral notes and a powerful woody base.
Together, they form a constellation of scents for the man who does not seek attention loudly but commands it through his undeniable presence.
In a world where success is often whispered, Million Gold Elixir speaks boldly and unapologetically. It is the fragrance for the man who does not follow trends – he creates them. For the one whose light never fades, but only grows stronger. Boldness, opulence, unstoppable allure – Million Gold Elixir is the new standard of masculine luxury.
