Brioni, house of most prestigious Italian luxury men's suits, presents Brioni eau de toilette- a new fragrance with, as they say, "no commercial objective in the strictest sense"...
Brioni has 2 perfumes in their fragrance collection. The earliest edition was created in 2009, and the limited edition of the newest eponymous fragrance is from 2014, and was created with the aim to be a strong physical presentation of a prominent brand highlighting quality of processing and materials.
The fragrance is inspired by the excellent skills of the brand, luxurious materials and "luxurious sensuality and masculine elegance" This will allow a wider range of consumers to experience the essence of top-cut tailoring of the brand, but at a much more affordable price.
Raymond Matts worked on the creation of this fragrance, and he developed the new composition, with top notes of cold pressed Sicilian lemon. Refreshing heart of this eau de toilette is created with the smell of magnolia, iris and violet. Base notes add depth, such as notes of saffron, agra wood, labdanum and black liquorice.
Fragrance comes in packs of 75 ml, and was signed by brand designer, Patrick Fredrikson and Ian Stallard, who made the hand-molded bottle shaped as a glass cube, inspired by Roman sculptures. Priced at $ 280, Brioni Eau de Toilette will be sold in Brioni boutiques in the United States and the UK, as well as Bergdorf Goodman and selected stores in the United States - Neiman Marcus and Selfridges.
J.M.
