Idris and Sabrina Elba in the New Calvin Klein Eternity Campaign

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The campaign for Calvin Klein Eternity Aromatic Essence artfully captures the intimate connection between Idris Elba and his wife, Sabrina...

Powerful portraits, shot by renowned photographer Mert Alas, serve as the backdrop for the launch, with the black and white imagery setting the stage where emotion and scent intertwine.

The campaign is equally based on a sensory journey as it is on visual impact. Idris Elba, reprising his role as a muse for the Calvin Klein brand, embodies Eternity Aromatic Essence for Men, his presence characterized by composure and quiet intensity.

Sabrina’s graceful demeanour complements Idris, reflecting the dual nature of the fragrance: refreshing juniper and smooth coconut. The portraits, though simple, hint at the fragrance’s complexity, with top notes of lemon and Sichuan pepper, a heart of coconut and lavender, and a base of cardamom, patchouli, and cedar.

The Calvin Klein Eternity Aromatic Essence campaign focuses on the magnetic attraction between two people. Their shared glances and the space between them become a canvas on which the story of Eternity Aromatic Essence unfolds, highlighting a fragrance that encompasses both the timeless and the contemporary.

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