Louis Vuitton elevates the experience of shop-in-shop up to three floors at Selfridges London. Louis Vuitton Townhouse is all set to throw its doors open on 8th November at one of the most sought after luxury department store in the UK.
Touted to be the largest of its kind in Europe, this new Townhouse is estimated to be about eight times the size of LV’s former Selfridges shoppe located on ground floor. Designed by Japanese-based designer Gwenaël Nicola, the colossal three storey space is interconnected by a state-of-the-art circular elevator which gently revolves inside a glass tube. This gigantic spiral structure spins slowly between the floors to offer an interesting way to experience the brand’s versatile collection.
Another highlight of the French fashion label’s latest outpost is the interactive Digital Atelier for personalization. Located on ground floor, the service will kick off as LV’s global debut allowing shoppers to experience the brand’s history, craftsmanship and products via table-mounted multi-touch screens. New collections of leather goods, accessories and travel items along with limited edition leather pieces are displayed against a backdrop of glass artwork and layered fabric walls.
