Miu Miu relentlessly pursues its development strategy in Hong Kong, as the brand opens its ninth point of sale, located in the city's prestigious International Financial Centre.
The storefront, made of crystal and metal screens, creates an elegant stage curtain that reveals a glimpse of the inside space, offering the ready-to-wear, leather goods and footwear collections.
This 190-square metre location, designed by architect Roberto Baciocchi, is characterised by the sophisticated contraposition between some of the brand's classic elements and innovative details.
The iconic damask fabric on the walls creates a new balance as it matches the display niches made of transparent honeycomb and mirrored steel.
This interplay of contrasts is further enhanced by the juxtaposition between the bright ceiling, made of the same modern material, and the sophisticated matte black marble terrazzo flooring. Counters with a polished steel frame and grey mohair velvet seats complete the furniture.
