NEWLY DESIGNED GUERLAIN STORE

To celebrate the 160th birthday of the Guerlain Bees, the brand pays tribute to its emblem through the new decoration of its famous shop on the 68, Champs Elysées Avenue.

Settled on the most beautiful avenue of the world since 1914, the Guerlain shop changes its design to become even more elegant. Peter Marino, architect in charge of the renovation, gives some more sparkle to the shop thanks the royal emblem: bees.

In fact, we can find right on the hall, in a huge skylight 7 meters high, 35 immense gold bees 65 meters long. “Beingsimple and spectacular, creating an emotion, providing with a memory”, that is what Gérard Cholot wanted to express through this magnificent creation, which is like a new life for the hive. Actually, this artist and scenograph already work with Guerlain 6 years ago. To praise this reunion, the brand organizes a big exhibition until the 14th of February in which you could admire the creations of 9 masters of Art.

This beautiful flight can always be seen by everyone directly by the Champs Elysée Avenue. The most curious could contemplate the royal symbol of Guerlain.

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