The New Gucci Bloom Campaign is Like a Dream World

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Gucci introduces a stunning new campaign that highlights different versions of the floral fragrance Gucci Bloom...

Photographed by Harley Weir, models Diane Prudhomme, Li Linzi, and Marilou Hanriot are showcased in mesmerizing visuals, floating calmly in water surrounded by flowers and foliage.

This ethereal representation centers around Gucci Bloom eau de parfum, eau de toilette, and eau de parfum intense, each with a distinctive floral profile perfect for the vibrant seasons of spring and summer.

Gucci Bloom Eau de parfum is characterized by a blend of tuberose, jasmine buds, and Rangoon creeper, creating a scent that reflects a lush floral garden. On the other hand, the eau de toilette brings a fresh twist with refreshing notes of lemon, mandarin, and bergamot.

The Eau de parfum intense offers a rich, sensual ambiance including night-blooming flowers. The creative leadership of this campaign was conceived by Al Dente, while Francesca Burns styled the models in ethereal, translucent garments that further enhance the floral fantasy.

Marking the debut campaign of Sabato de Sarno for Gucci, this further solidifies the new vision of the Italian brand. Makeup by Thomas de Kluyver and hairstyles by Cyndia Harvey highlight the natural allure of the models, perfectly fitting into the enchanting theme of the campaign.

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