The collection was officially launched on February 1st…
David Beckham - new Biotherm ambassador
In May this year a big fuss was raised, regarding the news that the famous football player and a favorite of women, David Beckham, has become the trademark face of L'Oréal brand Biotherm Homme.
By becoming an ambassador of the brand, David is committed to the promotion of cooperation on a range of products including products for face and body.
"I always dreamed about launching a line of beauty products for men. And there, it finally happened in collaboration with the brand Biotherm. "
The new film "Force Supreme: The Story of my life", with David as the main protagonist, is the movie that was filmed as part of Biotherm campaign. David speaks candidly in the film about everything and explains the meaning of tattoos on his body.
"The story of my life is written on my body, do not expect it on my face," he says at one point. David believes that everyone will enjoy the fruits of his cooperation with the famous French brand as well.
See the interesting video which was directed by little-known director Johan Renk.
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