The iconic luxury brand, Rolls-Royce (owned by BMW) its opening its first ever boutique at Central Rama 3 Mall in Bangkok, Thailand.
Rolls-Royce already has a Bangkok showroom, but the boutique, the first of its kind to be located in an upscale shopping mall, will feature additional products. The brand experience will allow the luxury automaker “to reach a broader audience who will be able to view first-hand why the elegance, quality and craftsmanship of our cars earn them the title of the ‘best cars in the world,” explains Torsten Muller-Otvos, Rolls-Royce CEO.
Upscale Thai consumers embrace luxury brands, and Thailand is an even more attractive Asian market now that economic growth in China is slowing. Rolls-Royce operates 27 showrooms in the Asia-Pacific region, including China. In fact, Rolls-Royce Bangkok’s seven-car showroom was the first in the Asia Pacific region to have two storeys and secure underground parking for customers. It also incorporates a special delivery room for customers. ”We again demonstrate our commitment to the Rolls-Royce brand in Thailand by ensuring customers have accessibility, choice and the latest product offerings,” commented Chatvithai Tantraporn, GM for Rolls-Royce Motor Cars Bangkok.
Part of its first steps in developing an interactive communications platform, Rolls Toyce introduced last month a digital tool, the “Provenance Pre-owned Stock Locator,” which allows consumers to search for exclusive Provenance cars quickly and easily using an iPad, smartphone, or computer. Rolls-Royce chose to make the tool available via its website and through local dealers rather than as a standalone app.
